A positive impact on people is what drives us & we believe in using our position as one of the world’s leading NFT art studios to create change for the better.
We were responsible alongside our artists Rewind Collective for creating the first NFT for LVMH which raised $128,000 for charity.
The proceeds were donated to the LGBT+ charity, Mag Jeuene Foundation in Paris. Committed to always monitoring exactly how effective our impact is, this donation led to the charity to achieve the following results:
1. Moving to a bigger space in Paris and opening of 2 new local centres for LGBT+ youth inclusion, to overcome isolation and that offers support and multiple activities. The Paris local group is now in the heart of the capital Quincampoix Street, Paris 4th, with a great space to welcome LGBT+ youth. And the two new branches are in Lyon and Clermont Ferrand.
2. An increase of LGBT+ youth supported by the organisation: 2021 : 529 > 2022: The foundations aim is to achieve 1 600 thanks to the new spaces and new members of our staff
3. An increase of interventions in school, to prevent LGBTphobia and sexism in the education sector. 2020 : 3 000 students > 2021 : 11 360 > 2022 : + 40 000 students thanks to the volunteers managed by the new regional supervisors.
4. Building and recruitment of a team of professionals to accompany youth and fight LGBTphobias and sexism